To announce a collaboration between Lay's, KFC, Subway, and Pizza Hut, we were asked to come up with a way of handing out testers.
Since Covid didn't allow us to hand out testers in the streets, we decided to hack Uber Eats and open up a dark restaurant. For two days people in Amsterdam could order the much sought-after chips straight to their home.
And... we ended up winning a golden Effie. Hatsaaa!!