As a part of the NRC Charity Awards Sebastian Gudmand-Høyer and I were asked to create a full-page advert and an online banner for Join The Pipe; a charity organisation that sell sustainable water bottles, in order to fund ocean clean-ups and to provide water to those without.
The goal of the advert was to make people think about what kind of bottles they use, and to get more people to use reusable bottles in order to reduce our plastic consumption.
Our approach was to present the reader with an eyeopening and little-known fact in an unconventional and attention grabbing way.
Sebastian and I created the concept, copy, strategy and art direction. The campaign was photographed by Bart Oomes.
The campaign won the first prize in the two main categories of the NRC Charity Awards: best print-advert and best online-banner.