Following the success of our viral campaign with Het Ballenalarm, we were approached by Gillette to collaborate on an impactful new initiative aimed at raising awareness about men’s health. The campaign focused on reminding men in the Netherlands that grooming, specifically shaving, is an ideal moment to perform a self-check for testicular cancer.
Partnering with such a renowned global brand provided a unique opportunity to reach a wide audience and amplify this important message. For me, as an independent creative, it was an incredible experience to manage the entire process—from concept development to directing the video production. This collaboration not only expanded my professional horizons but also underscored the importance of using creativity for meaningful causes.